You've been working on your blog. You put time and effort and money into it. You have had high hopes but now you're sort of at a stand still. Not too many people are visiting your blog, clicking, staying, etc. So why aren't you getting hits?
I understand how disappointing it can be to work hard and not see much return on it. I also understand how hard it can be to wait and wonder. We've all been there! So let's get down to some reasons why your blog isn't getting the views you want it to.
- Your Blog is Newer
- If you're really new to blogging, no one knows about your site yet! You may not even know about your site yet. What?! I know, lots of people start their blogs on one thing and end up blogging about something different. It happens all the time, no big deal!
- Make sure you up your advertising game (#4), continue writing about the same or like subjects, organize and most of all don't give up! So many people give up on blogging after a short period of time because they haven't gotten the results they wanted. The ones who do get the results keep up with it!
- Well what about new blogs that automatically get 100,000 pg views. I've read about that! Well, yea, that happens! No lies here, ever. It does happen, but how often? How often are you going to the same blog saying they got that many hits? Be realistic with yourself. Because 1 blog out of 1000 (this isn't scientific.. it's a very small amount to show my point) gets amazing hits almost immediately, doesn't mean everyone else does. I mean some people only make a few thousand with it in their first year. It happens. You have to be prepared for that BUT also be prepared to keep working at it and start seeing that massive amount of revenue coming after! Because it will happen, everyone just quits too soon. Don't quit!
- You don't have many posts
- This goes along with your blog being new. Not having many posts leaves your readers without much to read. Let's say they're going to your blog for something specific and you only have two posts about that subject out of your twenty posts. They may check them both out but that's two hits.
- Of course to fix this is to make more posts. However, don't be so hasty to just make posts. Make sure they're of value. (#5) To help you do this, set a schedule. Here's how I schedule my typical blogging week. You can use my schedule or make one of your own from it. It helps SO MUCH and I've been so much more productive once I started it.
- Your related posts aren't being seen
- You'll want to advertise your related posts on your other posts. For example I'm going to tell you about social media in a minute and link my highly rated post on using Pinterest. It's also good to have some categories either on the top (which is typically where people look) or on the side of your site, on every page. That way people can find what they're looking for more easily.
- Check out some of the free plugins, that's how I easily put mine on my site! It uses my tags to decide what is related. Easy! No extra work on my part after setting it up except randomly making sure it's doing what I want it to.
- You aren't advertising or advertising correctly
- You aren't writing for your audience
- This is a big one. When you write a blog post, who do you write it for? You or your audience? You already know what you're writing about, write for them. A lot of times I like to ask myself a few simple questions to determine whether my post is going to be good for my audience or not.
- What problem do I solve for my audience?
- What do I teach them?
- Am I writing in a way that they can understand? (grammar, spelling, proper punctuation, etc)
- Give them something of value. Give them something to take away from each post. Most importantly, give them something that lets them want to subscribe/follow so they'll be coming back. Because, hey, you rock at what you do!
- You aren't organized
- It's easy to forget that we need to clearly organize each post. This post for example is written with numbers and bullets. Not all of my posts are. Clearly state your information with bullets or numbers, add more paragraphs, bold the important stuff because not everyone reads the entire posts. There are skimmers out there. Straight to the point.
- Besides that, make your site easy to navigate. If it's hard to find info, people will find it somewhere else. This is the world wide web, right? You know how much info is out there? Make them stay! Make it child proof. OK that sounds mean to adults but it isn't! My theory is that if my kids can check it out and easily find stuff, adults can too.
- Another thing is to make sure you are doing site matinence. Check out your site, your posts, update them all if/when needed, check your links, and make sure your plugins and pics and general site is all working properly.
Do you have to work on any of these? Remember to always come back and check these again and again because we can miss some of them at any point in time.
For more info on upping your blogging game, check this post out.