I read somewhere recently that people are using Pinterest just as much as google to search. Actually, I’ve heard that it’s right behind google in search engines! And I believe it! After all, each post usually comes with a beautiful picture, comments and reviews.
What I’ve learned about Pinterest? Most blogs and/or businesses LOVE IT! Why? Because that’s where they usually get the majority of their views/customers.
However, just posting won’t get you to the following you want. You have to pay attention to what you’re posting, how you’re wording items and who your audience is.
Here are tips to grow your business through Pinterest:
- Make a Pinterest business account. This will allow you to use the Pinterest analytics. A huge advantage!
- Already have a regular account? You can upgrade to Pinterest Business for free!
- Post with photos. You can search photos online that you’re allowed to use for free if you’re not up for taking your own.
- There are many sites that will allow you to use photos for free or let you pay a small amount for them. Make sure you have the rights to use them though!
- If you do make your own, make sure you’re getting a great quality photo with good lighting, relevant to what you’re posting about.
- Use your logo for your profile picture!
- This will show your customers it is actually you when they’re going from one site to another.. Facebook, Pinterest, your website, etc.
- Name all of your social media’s the same!
- This will also help your credibility and let users know it’s you.
- Link your accounts together
- This allows your users to easily go from one of your accounts to another. It will probably also get you more followers/likes on each as your followers will want to keep track! 🙂
- Link your website to your Pinterest!
- This helps Pinterest help you with more analytics and you can keep an eye on what users are posting directly from your site. Definitely an advantage.
- Create separate boards
- Well, duh. ha! Sometimes we don’t think about this stuff though. Don’t just create a ‘Kids’ board, create ‘Kids Homeschool’, ‘Kids books’, ‘Kids crafts’, etc.
- Post relevant information in relevant boards
- You don’t want your followers to be looking for household crafts in your kids crafts board. They might get bored and look elsewhere for the info they’re looking for.
- Try to get at least 20 pins in each of your boards
- This will help get more followers on the board. If your board only has 1 or 2 pins, chances are someone may look at it then leave. We want them to follow so they see more relevant info later.
- Follow others! You want followers but you also want to follow other people or businesses on Pinterest.
- Comment on other pins!
- Follow your competition, keep an eye on what they’re posting
- Remember, it’s ‘social media’ for a reason, be social! 🙂
- Use Keywords
- Search the most used keywords related to what you’re posting and use them on your posts. This will help them be seen because people are searching those keywords the most.
- Name your pins something interesting or relevant. Have 20 books you want to recommend in a certain genre? Write something like ’20 must read Sci-Fi books for young adults’.
- Be Honest!
- I can’t stress this enough! Be honest!! Speaking of titles above, make sure you write a title relevant to your post/business. Don’t lead people on. They don’t like that and I’d personally unfollow for that reason.
- Join group boards
- This will allow you to reach a wider audience as well as work with others on Pinterest. This is another great advantage to you.
- Make your own group board/s
- If you don’t have many group boards that you’ve joined or simply want to make a more specific/generalized one based on what you’re offering, make one. Search others who can contribute and invite them. If you want others to join, give simple instructions on how to join in the description.
- Have one board just for your business/blog
- This will show your followers/customers what you offer, your posts won’t be hidden between others and it’ll also allow them to check out your blog through any post in that specific board.
- Secret boards
- Create secret boards! Ideas, social media, etc. You can even create secret boards of other items that don’t relate to your main posting habits. Only you can see them, no harm done.
- Keep boards secret until you’re ready to post them publicly. If you want to get a certain amount of pins on a board before posting or you want to wait to post it at a certain time..
- Check your repins
- Before you repin someone elses content, check the descriptions and the site. You don’t want your followers clicking on relevant info and finding out the site attached to a pin is nothing relevant to what the pin says
- Post your Pinterest on your website
- You can add your Pinterest account on your site! I have mine on the right sidebar as well as the top so anyone coming to my site can go to my Pinterest page FROM my site.
- Move your boards around
- Do you have a board that’s more relevant for summer instead of winter? Back to school items you don’t need on top during the middle of the school year? Move your boards. Put the more relevant boards on the top for easy access.
What do you think about Pinterest? Do you use it? Do you know any other good tips?
Let me know in the comments below.
Don’t forget to go to my Pinterest page and follow for more up to date information! 🙂